What we do
Noocity Urban Ecology is a Portuguese start-up, based in Porto (Portugal), focused on the development of smart products and services for domestic Urban Farming. We want to empower Urban Farmers to grow more and better food anywhere, in an efficient, practical and ecological way.
We believe Nature must have it’s place in the urban environment and can be smartly integrated in our day to day life, so that communities can take the best of it for their habits, interactions and health.
By the spring of 2013, José Ruivo (PT), Pedro Monteiro (BR) and Samuel Rodrigues (PT) where working in a traditional Oporto’s building in the city centre and decided to set up an edible garden in the cement backyard. As they didn’t find the suitable products for Urban Agriculture, they joined efforts and experiences in architecture and permaculture and began making up their own equipment to grow food. In that summer, the once unused space turned into a productive and green place full of vegetables, fruits and herbs.
Realizing that idea could become a business, José Ruivo and Pedro Monteiro decided to move forward and founded the Noocity Urban Ecology. The chosen name came from mixing the prefix NOO, representing the collective consciousness (based on the noosphere concept), with the word CITY, representing the urban universe.
With evolved prototypes being tested, it was time to define a brand strategy and a way to go to market. That was the moment when Leonor Babo joined the founder’s team, taking care of the company’s communication.
In 2015 Noocity launched the Noocity Growbed, through a successful crowdfunding campaign on the indiegogo platform and delivered the first samples of the product through backers all over the world
In 2016 the company was awarded with the National Creative Industries Award and represented Portugal at the international competition, in Copenhagen, being selected among the 12 semi-finalists from a list of 60 projects.
Besides the Portuguese market, Noocity is already present in other European countries such as France, Belgium, Denmark, Switzerland and the United Kingdom. There are already credited resellers in Mexico and Florida and Noocity Brasil produces and sale from the São Paulo state capital to the whole country.
Among the most gardens installed so far, stands out the “presidential edible garden” in the Portuguese Presidency Palace, the Hotel Crowne Plaza Porto vegetable garden with more than 20 Growbeds and the plots installed in Foodentropie or at La Prairie du Canal in Paris.