About us

Noocity Urban Ecology is a luso-brazilian start-up, based in Oporto (Portugal) focused on developing equipment for urban agriculture. The name Noocity comes from mixing the prefix NOO, representing collective consciousness (based on the noosphere concept), with the word CITY, representing the urban universe.

We’re driven by the belief nature must have its place in the urban environment and that the current landscape of big cities can, and in many ways, must change. Noocity wants to offer urban citizens the alternative of sustainably growing their own systems through efficient and affordable equipment, allowing people to grow food in the city in a simple and ecological way.

We also want to play a key role in promoting awareness and education for a more conscious consumption, a closer relationship with nature, and a demystified vision of agriculture.

Our Team

Pedro Monteiro
Pedro MonteiroCan’t stop thinking about the product!
Pedro is from São Paulo but is currently living in and loving Oporto. He’s the co-founder of Noocity Urban Ecology and after he co-created the Noocity Growbed he can’t stop thinking how it can be improved or which other products could fulfill the needs of urban farmers. Besides leading and managing the product, as a Brazilian, he can’t help but get involved in the sales and marketing!
José Ruivo
José RuivoPlans to turn each one of you into a farmer!
Here’s our idealist. José is constantly thinking how he can change habits, from eating healthier to wasting less, he is the preacher! An entrepreneur since his youth he didn’t think twice on joining Pedro as a co-founder of Noocity Urban Ecology. He runs our office like no one else, always maintaining the balance between keeping his eyes on the business and his hands on the soil!
Leonor Babo
Leonor BaboKeeps explaining our dream to everyone!
Leonor pragmatically explains our dream through images, words and a lot of passion. After living abroad and experiencing the world, she’s spreading our word from Porto, but on a global way! She knows the Noocity persona like you know your closest friend, and that’s why she’s our Brand and Communications Manager.
Rafael Loschiavo
Rafael LoschiavoKeeps Noocity Brasil moving forward!
Rafael spent his studies and working life trying to find the perfect green house with the most sustainable architecture and the best bioconstruction. So of course he was unable to resist getting involved when he learnt about the Noocity Urban Ecology project from the very beginning. As a result Rafael enthusiastically turned Noocity Brasil into a reality.
Pedro Rocha
Pedro RochaPedro aka the urban farmer.
We proudly present you our agricultural expert. Grown between the beach and the field, he has always studied and worked closely with the environment: protecting, developing and farming…organically, always. More than a teacher, a consultant or an ambientalist, Pedro is an activist!
Laís Villela
Laís VillelaOur story, told with brasilian accent!
Our first love story in Brasil! From the day she found out that Noocity Urban Ecology was operating in São Paulo combining her passion for nature and environmental awareness with her communication knowledge and skills she’s been our face and voice in the Brazilian market.

Our Locations